From traditional to trailblazing:
Specific Energy’s digital transformation.
Who we helped
Specific Energy, a US-based firm transorming raw data into actionable insights for water utilities, sought to elevate its market presence and evolve their image from water industry stalwart to a dynamit, forward-thinking innovator.
Challenges
Creating a brand identity appealing to both existing and potential clients
Addressing misconceptions about data analytics in water management
Demonstrating Specific Energy’s solutions as transformative infrastructure tools
What we did
Our comprehensive approach included:
Discovery Bootcamp: Explored Specific Energy’s core values and market position.
Visual Rebranding: Overhauled the logo to reflect technological prowess.
Editorial Case Studies: Developed narratives showcasing real-world impacts.
Video Case Study: Produced a 5-minute feature on film that brought Specific Energy’s solutions to life with Mustang SUD, highlighting their impact, robust tech, and value proposition.
Strategic Social Media Engagement: Conducted a LinkedIn audit and developed a future-focused strategy.
Results
Atlantean’s multifaceted approach positioned Specific Energy as a thought leader in smart water solutions, enhancing their ability to communicate value, attract clients, and solidify their leadership in water management technology.d-thinking innovator.
Specific Energy, a US-based firm transforming raw data into actionable insights for water utilities, sought to elevate its market presence and evolve their image from water industry stalwart to a dynamic, forward-thinking innovator.
Elizabeth Hayes
COO, Specific Energy