From traditional to trailblazing:
Specific Energy’s digital transformation.
Who we helped
Specific Energy, a US-based firm transorming raw data into actionable insights for water utilities, sought to elevate its market presence and evolve their image from water industry stalwart to a dynamit, forward-thinking innovator.
Challenges
Creating a brand identity appealing to both existing and potiential clients
Creating a brand identity appealing to both existing and potiential clients
Creating a brand identity appealing to both existing and potiential clients
What we did
Our comprehensive approach included:
- Discovery Bootcamp: Explored Specific Energy’s core values and market position.
- Visual Rebranding: Overhauled the logo to reflect technological prowess.
- Editorial Case Studies: Developed narratives showcasing real-world impacts.
- Video Case Study: Produced a 5-minute feature on film that brought Specific Energy’s solutions tolife with Mustang SUD, highlighting their impact, robust tech and value proposition.
- Strategic Social Media Engagement: Conducted a Linkedin audit and developed a future-focused strategy.
Results
Specific Energy, a US-based firm transforming raw data into actionable insights for water utilities, sought to elevate its market presence and evolve their image from water industry stalwart to a dynamic, forward-thinking innovator.
Specific Energy, a US-based firm transforming raw data into actionable insights for water utilities, sought to elevate its market presence and evolve their image from water industry stalwart to a dynamic, forward-thinking innovator.
Elizabeth Hayes
COO, Specific Energy